The Lab

Our vision for the lab is to engineer the earliest stage in a product's lifecycle — the path to Product Market Fit (PMF).

Recent AI capabilities have made it apparent that the barrier to building software is going to zero.

Software will be abundant.

So who will win in an abundant world? Engineers with a growth mindset.

Our vision for the lab is to systemize the path to finding PMF, one experiment at a time.

We're learning in public. We will make mistakes, but one thing is for certain, we will share all our findings in our Blog and Newsletter.